Co-Founder, SoulCycle and Chief Brand Officer, WeWork
Julie Rice is an American entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice served as Co-CEO at SoulCycle from 2006 to 2015 before becoming Chief Talent & Creative Officer in 2015.
Rice and her partner Elizabeth Cutler started SoulCycle in 2006 in the rear lobby of an Upper West Side dance studio found on Craigslist. Cutler and Rice grew the company to 60 studios as founders, CEO’s, and Chief Creative Officers before departing in 2016.
Cutler and Rice were honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014 and SoulCycle was voted one of the World’s Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company. SoulCycle was also rated the sixth most influential brand on Twitter at CES in January of 2015. Cutler and Rice were contributing editors to The Wall Street Journal’s Accelerators column and in 2015, Cutler and Rice were voted one of Fast Company’s Most Creative People in Business. In 2015, Cutler and Rice were honored as two of AdWeek’s Brand Geniuses.
In 2016, Cutler and Rice formed LifeShop, an umbrella company focused on advising, investing and incubating new ideas rooted in community and emotional intelligence. Through LifeShop, Cutler and Rice advise companies at various growth stages and especially enjoy working with entrepreneurs in consumer facing, high growth businesses. Cutler and Rice (along with their spouses) have been active angel to later stage investors for many years, focusing on community, brand and scale. The pair continues to speak at CEO, business, and creativity conferences worldwide.
In fall 2017, Rice joined WeWork as Chief Brand Officer. Rice's life's work has been about building community and she brings that focus to her new role at WeWork. At WeWork, Rice is approaching everything through the lens of community – she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.
Personal Life and Education:
Prior to opening SoulCycle, Rice worked in the entertainment business, discovering and developing talent for companies like Handprint Entertainment in Los Angeles, where she lived for nine years. A graduate of the State University of New York at Binghamton, Rice majored in English and Theater. Rice lives in NYC with her husband, Spencer, and their two daughters, who continue to inspire and feed her Soul on a daily basis.