- Spencer Rice, Co-Founder, LifeShop & Former CMO, SoulCycle
- Julie Rice, Chief Brand Officer, WeWork & former CEO and Founder, SoulCycle
- Doug Ulman, President & CEO, Pelotonia
An organization can’t keep a great culture to itself. Great culture breaks through company walls to enliven every interaction with customers, and – in the case of the most successful brands – influence their habits and mindsets. In this session, husband and wife duo Julie and Spencer Rice — onstage together for the first time — discuss the cultish popularity of their company SoulCycle and how selling community keeps employees fulfilled and customers loyal.