1:40 – 1:50 PM
SNAPSHOT: THE PORTER NOVELLI/CONE PURPOSE STUDY
Location: Brazos Hall
- Rosemary McGillan, Global Purpose Practice Lead, Porter Novelli
The wide-ranging and timely Porter Novelli/Cone study on Purpose inspired us all year long. “Not only do Americans expect companies to lead with purpose, they reward those companies.” Rosy runs the company’s Purpose Practice and presents their findings in a quick interstitial session focused on how consumer attitudes and changing, and what those changes portend for your bottom line.